Rental Clothing: Customers and Gender
Renting clothing has become an increasingly popular trend, offering customers an alternative to buying clothing outright. But who are the main customers of rental clothing?
Types of Customers
Based on the customer types of traditional retail clothing markets, the most common customers for rental clothing offerings could include:
- Fashionistas: Customers who seek the newest, trendiest looks and are willing to pay for them.
- Value-Driven Shoppers: Customers who are looking for the most bang for their buck and are more likely to rent than buy.
- Practically-Minded People: Customers who tend to prefer to rent rather than purchase.
Gender of Customers
Generally speaking, men and women both can be customers of rental clothing services. In fact, studies have found that rental services appeal to both genders due to the convenience and cost-effective nature of rental clothing. Given that gender norms and trends are so heavily embedded in the clothing industry, it is not surprising to see that customers of rental clothing span both men and women.
In conclusion, while the main customers of rental clothing is a broad category, the gender of customers is equally broad, with both men and women being able to take advantage of what rental clothing offerings have to offer. For those customers seeking a cost-effective alternative to buying clothing outright, there may be no better option than renting it.