The Origins of FUBU Clothing
FUBU, also known as “For Us, By Us” is a popular streetwear clothing brand created by four close friends who were also neighbors in Queens, New York. The four founders, Daymond John, J. Alexander Martin, Keith Perrin, and Carlton Brown, had a vision to create fashion for kids like themselves that was more affordable than other high-end fashion brands on the market.
Vision & Mission
The founders had the vision to create clothing with their own personal imprint. They did this by creating hip hop apparel that embodied their culture. By keeping their goals simple, they were able to focus on the quality of their clothes and create a classic look that appealed to a generation of young streetwear enthusiasts.
Achievements and Impact
Since its inception in 1992, FUBU has gone on to be one of the most successful clothing brands in the streetwear and hip hop markets. The brand has been credited for helping to shape and define the way we think about streetwear fashion.
FUBU has been worn by celebrities including Will Smith, Spike Lee, Mark Wahlberg and Nelly, among many others.
The company has also been an advocate and supporter of community development and educational initiatives, donating over $5 million to initiatives such as the National Urban League, the National Mentoring Partnership, and Habitat for Humanity.
The Future of FUBU
FUBU is currently looking to redefine streetwear with their new, updated streetwear collections. They are also focusing on creating collections with modern trends that appeal to the current generation while still staying true to their core roots.
At FUBU, the mission and vision remain the same: to create fashion for us, by us.
Key Takeaways
- FUBU, or “For Us, By Us”, was created by four friends from Queens, New York in 1992.
- FUBU has been credited for helping to shape and define the way we think about streetwear fashion.
- The company is an advocate for various community development and educational initiatives, donating over $5 million to initiatives such as the National Urban League and the National Mentoring Partnership.
- FUBU is currently looking to redefine streetwear with their new, updated collections while still staying true to their core roots.