The Creators of Fubu Clothing
Fubu, or “For Us, By Us” is a street wear apparel brand founded in 1992 by four childhood friends, Daymond John, Keith Perrin, J. Alexander Martin, and Carlton Brown
Daymond John is an American businessman, investor, television personality, author, and motivational speaker. He is widely known for his role on the business reality show Shark Tank and his work as founder, president, and CEO of FUBU.
Keith Perrin is an entrepreneur, innovator and business executive. He was a co-founder of FUBU and co-inventor of FUBU’s patent-pending stylish “cigarette pant.” A sought-after speaker, Keith frequently speaks at wardrobe and apparel sector events in the United States and around the globe.
J. Alexander Martin and Carlton Brown
J. Alexander Martin and Carlton Brown are also both co-founders of FUBU. J. Alexander Martin is a leading creative designer, apparel marketer and entrepreneur who leads FUBU’s product design and marketing. Carlton Brown leads FUBU’s Licensed Product Division, managing your strategic relationships and alliances.
The four childhood friends used their unique individual strengths and resources to create a fashion brand that has become a staple in urban culture. Even today, FUBU continues to be a major player in the streetwear fashion industry.
Their accomplishments have been highlighted by various awards and honors, such as BET’s ICONS award, The Fashion Institute of Technology’s Urban Visionary Award, and Academy of Achievement’s Golden Plate Award. They have also been featured in The Wall Street Journal, ESPN, The New York Times, Bloomberg, Esquire and many other publications.
FUBU has come a long way since their days in playground basketball games and the success is a testament to their founders’ creativity and tenacity.