Cuts Clothing – The Ethically Responsible Fashion Label
Cuts Clothing is a fashion label founded by Scotland-based Aireen Rahim in 2017. With its roots in environmental sustainability, Cuts Clothing is a stylish lifestyle brand focussing on eco-friendly and ethically sourced materials.
The Story of Cuts Clothing
Aireen Rahim is a fashion designer and stylist who was born and raised in Scotland. After graduating from Central Saint Martins College of Art and Design in London, she set out to create a brand that personified ethical and sustainable fashion.
Cuts Clothing was launched in 2017 and has since become a leading fashion brand. With an understanding of the environmental degradation caused by unsustainable fashion practices, and a commitment to creating fashionable clothing in line with the ethical movement, Aireen and her team produced a range of clothes that are both stylish and ethical.
Aireen’s experience in the fashion industry, combined with the innovative design techniques and environmentally safe materials used, have turned Cuts Clothing into a successful business with a strong ethical focus.
The Meaning Behind the Name
The name ‘Cuts’ originates from the French phrase ‘coupes de couture’, which translates to ‘cutting of clothing’. This is a nod to Aireen’s education in craftsmanship, in addition to the brand’s ethical values.
The Ethical Values Behind Cuts Clothing
At the core of the Cuts Clothing brand lies 3 ethical values:
- Sustainability: All of the materials used in Cuts Clothing products are sourced from sustainable resources, reducing their environmental impact.
- Fairness and Equality: Cuts Clothing is proud to ensure that all of their workers are treated fairly and given equal opportunities for success. All workers receive living wages and work in safe conditions.
- Empowerment: Cuts Clothing has built a platform to support, empower and inspire people through their clothes, offering educational opportunities and internships whenever possible.
Ownership of Cuts Clothing
Cuts Clothing is owned by its founder Aireen Rahim. Her commitment to ethical fashion is a driving force behind the brand’s success. It is her vision to make fashion more responsible and sustainable that has shaped the development of Cuts Clothing.